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'2007 Concerts In Review: Money, Music, Madness'

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This article was written by Brad Moon for www.viagogo.co.uk'>Viagogo.co.uk, a leading European ticket hub. Viagogo connects buyers and sellers of tickets, www.viagogo.co.uk/Concert-Tickets'>concert tickets, theatre tickets and more. Viagogo also guarantees all the transactions, so if you are looking for tickets online, Viagogo is the place to go!


"....Bon Jovi2.....
.....tickets, concert tickets....."

It’s been another tumultuous year in the melody industry, a business that’s seeing significant challenges to virtually every aspect of its business model, and that needs the pressure of such change as much as a polar bear needs a heat lamp. Nostalgia has been the order of the day, with classic flat acts undying to hit the road, their numbers bolstered by reuniting 80’s acts who’ve either got the creep as part of a midlife crisis, or who want to pad out their recoil income. With peer-to-peer downloading of melody that seems unstoppable no matter how several companies get shut down, bad press generated by poorly conceived punitive lawsuits against said subtraction sharers, declining CD sales, increasing mistake traditional song retail stores, and well-known artists like Radiohead and Nine Inch Nails striking out on their own and offered new releases online for free; it seems these days the song industry can’t catch a break.

But with all of this doom and gloom, the one positive for the industry in 2007 has been a thereof intense live concert market. Bon Jovi
2. Just look at the acts currently (week of November 20, 2007) holding the top fifteen spots on Pollstar’s Top 50 catalog US of concert tours:

1. Van Halen
4. Bruce Springsteen & the E Street Band
3. Foo Fighters
6. Celine Dion
5. Ozzy Osbourne
8. Neil Young
7. Billy Joel
10. Tool
9. John Mellencamp
12. The Police
11. Stevie Wonder
14. Elton John
13. Rage Against The Machine

I count tetragonal reunions (five if you include Springsteen touring with the E Street Band), one lounge act trying to flight Las Vegas, and a couple of thereof current bands. The Spice Girls
15. While their tour indeed began in 2005, The Rolling Stones’ A Bigger Bang Tour wrapped up in the autumn of 2007 and produced it into the Guinness Book of World Records as the highest-grossing concert tour in history. The rest will definitely fit nicely under the “nostalgia” umbrella - not that Billy Joel or Elton John aren’t advantage or relevant, it’s just that their air isn’t what you’d typically expect a twenty year old to be rocking out to, as their first choice.

The numbers aren’t all in yet, but the grosses are looking pretty good. That’s right, over half a billion dollars; almost quadratic million dollars per night. Just how big is that, you ask? They raked in $560,000,000 (US dollars) for the 144 dates they played. The artists themselves can find touring a very lucrative business, against even they don’t typically see the bulk of the cash that’s collected at the gates. Not bad pocket money.

Before we get all star-eyed about the dough that’s being fabricated hand over fist on touring though, there are a few reality checks to consider.

First of all, the record labels themselves few see any funds from touring, so it’s not like the concert revenue is helping to make up for declining CD sales. The bulk of the take goes to paying promoters, road crews, venues, ticket sellers, and anyone else who has any involvement in the planning, marketing, running, setting up or cleaning up a show.

Complicating the equation is the orthodoxy that ticket sales themselves have ipso facto been as regards flat; as a matter of fact, they have shown a slight decline in some recent years. According to industry averages, an draughtsman UK can expect to net as much as thirty-five percent of ticket prices and fifty percent of goods sales for a show. According to Rolling Stone, the flatten concert ticket cost under £18 in 1999, and in 2003 that had growing to over £24. But, ticket prices have continued to increase significantly, especially in the midst of bands whose audience demographic skews toward the older, wealthier listener. Promoters charge what the market will bear, and a group with a history (like the Rolling Stones) or a significant pent-up demand due to a break-up (The Police) or proneness to have somewhat older fans (both The Rolling Stones and The Police) will allow the promoters to charge considerably higher ticket prices. An LA Times investigation determined that the strike a balance charge had climbed to £30 for 2006, so clearly there is something more than plain inflationary pressure at work.

This key issue becomes the critical factor in the background the ranking of top-grossing touring acts. In the 2005 concert year, the top concert gross tally displayed what has become a familiar pattern: domination by nostalgia and classic shallows acts, with the top five spots being held by The Rolling Stones, U2, Celine Dion, Paul McCartney, and The Eagles. So it’s no surprise that the mega acts like The Stones, U2 and The Police can manage to tour, consistently pulling off premium ticket prices at multiple dates and ending up topping the concert charts, even though they may not have released a new CD in over twenty years.

Looking at numbers supplied by Pollstar (note: these have been rounded), you can see that relationship. U2 came in second, grossing £68 million with an split the difference ticket duty of £49. Okay, Celine Dion is an odd one, but you can attribute that to gamblers in Las Vegas with more funds than they know what to do with and a well bar tab.

The Rolling Stones captured the top spot by earning £80 million with an flatten ticket expense of £65. See the pattern? Even if Green Day or their promoters tried for the big payday at this point, would there be enough “kids” willing to shell out £49 for tickets? Would they seduce enough baby boomers to make up for the shortfall? I doubt it.

The about lower grosses don’t mean other acts aren’t on duty well touring, it solely stock they aren’t playing as several gigs to as myriad fans, or they're not charging nearly as much for tickets. Look for a contemporary act on the top twenty tally and you can find Coldplay in seventeenth spot, grossing £11 million with an split the difference ticket duty of a much more diffident £19; Green Day hit number 12 with £17 million on £18 tickets. At first people watched with morbid curiosity, half the old tensions to resurface and end with Sting and Stewart Copeland beating the nether worldADJ Hell out of each other on stage - come on, admit it, you were hopeful it would all go down at the show you saw. They can do quite well, just not well enough to make the big being departure pay cheque.

So now we’ve established that 2007 has been a pretty improvement year to be a touring shallows band and gotten the financial nonsense out of the way, which shows have de facto been getting the buzz?

The Police rank up there pretty highly. The critics were happy, and the fans couldn’t buy tickets rapid enough.

Rage Against The Machine was another of the most anticipated reunion acts, especially in the crowd the younger alternative quicksand set. Despite a slightly rough start, negative the band was clearly out of practice all these years; they quickly found their groove and played to sold out shows and excellent reviews. Genesis reformed – at least the Phil Collins-led version of Genesis. The comic soap opera that has been Van Halen and David Lee Roth settled down enough to in point of fact hit the road in 2007. The Rock the Mic tour brought Jay-Z, 50 Cent, Busta Rhymes and Missy Elliott together for a series of over 30 shows. Canadian progressive rockers Rush toured in ground of their Snakes & Arrows CD. Another reunion of sorts, The Smashing Pumpkins, were also hindmost in 2007, along with veterans Gordon Lightfoot, Van Morrison, John Fogerty, Rod Stewart, Roger Waters, Bob Dylan and Neil Young who all toured. According to Forbes magazine, the Dixie Chicks took below average than a week to sell over £22 million in ticket sales for 57 shows.

For the pre-teen and (possibly at sunrise teen) set, Disney’s Hannah Montana has been “rocking” sold out venues everywhere. Bon Jovi is selling tickets in a big way with favourable reviews, and old new wavers (is that a contradiction in terms?) Duran Duran and The Cure were on the road. Even occasionally befuddled rocker Ozzy Osborne has started out with Rob Zombie. Not to be left out in the cold by classic rockers and reunion acts, Incubus, Tool, Foo Fighters, Avril Lavigne, Mr. Justin Timberlake got his groove on and Dane Cook proved that stand-up comics could sell out arenas too. If the chemistry was right for their reunion concert in December, and if Robert Plant and Jimmy Page don’t end up in fisticuffs, it just might be that Led Zeppelin may commit to a tour, and if that happens look for them to be at the top of the inventory by this time next year. Avril Lavigne’s band (Sum 41), Korn, Modest Mouse, Jimmy Eat World, Fallout Boy, Cake, Avenged Sevenfold, Band of Horses and Arcade Fire, all producing representations for the alternative flat crowd.

So how is 2008 shaping up in terms of concerts? Obviously we can’t divine too much at this stage, but I will be willing to throw this one out: tickets are going to collate to rise in dues at a rate greater than inflation and the biggest grossing acts will once again be ageing rockers, with the ultimate mixture of rocker and reunion topping the list. Don’t count them out either.

It’s bound to be an interesting year. But coming rear full circle to the problem record labels are having with declining CD sales, mega group and thorn-in-the-labels-side, artists’ rights champions Radiohead are also planning a 2008 creation tour.

"........"

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