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Author Robert Benson writes about rock/pop music, vinyl record collecting and operates www.collectingvinylrecords.com' title='www.collectingvinylrecords.com' target='_blank'>www.collectingvinylrecords.com, where you can pick up a copy of his ebook called 'The Fascinating Hobby Of Vinyl Record Collecting.'


"....People want a tangible product to go along with their music.....
.....vinyl records sales,indie record shops,vinyl records,record album artwork,audiophile vinyl....."

With vinyl record sales up more than fifteen percent over be late year’s totals (858,000 ‘units’ bought in 2006 versus 990,000 in 2007, according to Nielsen Soundscan), has the comeback of this historical audio medium reached its pinnacle? No one can say for sure, but one thing is certain, these sales figures are not a full indication of just what is going on in the ‘vinyl world’ and how myriad records have truly been sold.

These sales figures may be underestimated and under represent the exact sales figures they don’t always include the sales at the smaller ‘indie’ record shops where vinyl does the best. People want a tangible product to go along with their music. I spoke with Virgil Dickerson, owner of one of these ‘indie’ record shops, SuburbanHomeRecords.com and Vinyl Collective (based in Denver, Colorado) about what he is noticing about the trend to go postern to vinyl records.

“Certainly, my CD sales have dropped off, and I have seen an increase in the sales of our vinyl records. “Digital aria lacks the ‘soul’ of a record and there is almost a therapeutic paschalADJ Respect when you experience playing vinyl, the act of physically playing the record, the smell, circumambulation the record over to lend an ear the other side- are all factors as to why people are in love with the format.”

But, is the vinyl resurgence just a passing fad, what do you see for the imminent of the vinyl record?

“Some of our customers are what I term as ‘lifers,’ people who will buy records whether they are popular or not and may even have an extensive collection of records. The record album artwork and the Herculean sound of vinyl are also factors in the resurgence,” detailed Virgil. And with such an eclectic array of lyric genres to choose from including punk, alternative country, heavy metal, snag and trill and just about anything in between, his clienteleN Purchase foundation is as unlike as the styles that they offer.

We discussed some of the vinyl record formats that are being manufactured, including audiophile vinyl, picture discs, limited releases and vivid vinyl.

“With regard to dyed vinyl, we do it we want each pressing to be distinctive. And then there may be some that are just jumping on the ‘vinyl bandwagon,’ buying records to be refresh or they are popular now, but there will always be a spot for vinyl within the concert community,” said Virgil.

As previously noted, Virgil is the owner and operates Suburban Home Records, a record label that signs and releases concert from bands from all over the firmamentN Originality as well as Vinyl Collective, a unique vinyl amicable web store. “We have some that are just one color, clear vinyl and we have some with speckles and swirls.”

“Picture discs are also highly sought afterward as well, but are much more priceless per unit to manufacture. Colored vinyl is more prevalent now than, lets say, ten years ago and is highly sought after; people want it, so we appease our customers by releasing it,” explained Virgil. And the sound quality can flitter from interest to bad depending on the pressing plant that is used. They are usually released with no jacket (they are kept in a clear re-sealable package) so that helps to reduce the cost. I would contemplate that they are also expensive susceptible to scratching and scuffing and withstand the normal wear and tear that a record gets form use, of their thickness,” family Virgil.

We talked about ‘limited releases’ and why these are not only popular, but profitable as well.

“Well, instead of pressing, let’s say, 5,000 copies of a particular recording, we may only press 500. Audiophile records are more costly as well, manufactured as 180-200 gram records instead of our norm, which is 140-160 grams,” said Virgil.

We also discussed the difference in sound quality betwixt audiophile records and the normal standard vinyl releases.

“Audiophile records have a better sound quality a higher grade of vinyl is used and the grooves are cut deeper into the vinyl, producing a much clearer sound. We will do a pre-order for each 7” and have several artists already committed to the project including Chuck Ragan/Tim Barry, William Elliott Whitmore/Josh Small, Fake problems/Look Mexico, Rocky Votolato/Chad Price (of Drag the River), just to name a few. This helps to keep our costs down and collectors love this type of release; they will own an uncommon or compressible record, which can affect the resale measurement of the record, depending on various factors such as the artist, proviso etc.”

What other marketing ploys are utilized in the record business?

“We are starting to sign up bands for a 7” ‘split’ series. We not only have our own artists from Suburban Home Records, but other record labels and artists as well. The artists will do a face of a song that has influenced what they do today. With luck, we expect to have customers be interested enough to collect the whole series,” detailed Virgil.

We have just met the man the scenes at Suburban Home Records/Vinyl Collective, one of hundreds of independent record labels that fabricate quality vinyl records and allow independent musicians to be heard by the masses. And this is not so much a marketing ploy, as it is a unique opportunity for artists to be heard by other fan bases that may have not heard of the designer before the split and may also introduce the listener to another kind of choral genre that they may not listen to. But if Suburban Home Records/Vinyl Collective keeps releasing quality vinyl records, it is just a matter of time, before they too, will become a “major label” and be counted, as the sale of vinyl records continues to move upward. Why these sales are not tabulated with the ‘big box’ record stores or major labels is food for thought. Why these sales are not tabulated with the ‘big box’ record stores or major labels is food for thought....'

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