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'yamaha ~ A Brief History Of Yamaha Electric Guitars ~ guitar'

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This article was written for Chappell of Bond Street. www.chappellofbondstreet.co.uk/C~-26~Special+Offers+on+Guitars'>Yamaha guitars are very close to their hearts at Chappell's Wardour Street, London store.


"....With the development of the SG2000 model in consultation with Carlos Santana, with it's through nec.....
.....yamaha,guitar,guitars,history,electric,bass,instruments,musicians....."

With over a hundred years of experience manufacturing harmonious instruments, Yamaha is universally acknowledged as the founder some of the world's finest instruments. In the wake of this Yamaha began producing solid body electric guitars at their Hamamatsu feasibility in 1965 and being models of both electric and electric bass guitars debuted in 1966.

By the mid 1970's legendary guitar artists such as Carlos Santana began to use Yamaha Guitars eschewing some of the considerable American brand names in favour of the unique features and superb build quality provided by these instruments. Yamaha started guitar manufacture in the mid 1940's and from that day to this have produced a wide variety of guitars to fulfil the needs of all players, from beginner to enthusiast and on to professional.

In February of 1964 The Beatles appeared on the 'Ed Sullivan Show' in the USA and at a stroke the melody earth was changed, the electric guitar was here to stay. These innovations gave the instrument monumental sustain in conjunction with a powerful and warm tonality. With the development of the SG2000 seraph in consultation with Carlos Santana, with it's through neck construction and patented 'T-Cross System' and 'Sustain Plate', Yamaha truly broke the mould, and in in action so the stranglehold of the two big American manufacturers. From there on Yamaha Guitars have gone from brute force to strength, not just producing the instruments we see being used by some of the worlds huge guitar innovators, but also truly blazing a trail in the manufacture of high quality, affordable instruments for beginners and intermediate players alike.

At the end of the 1980's Yamaha Guitar Development opened in North Hollywood, California. With the ringing endorsement of legendary musicians such as Bob Marley, Steve Cropper, Phil Manzanera, and Carlos Rios, Yamaha's SG range of guitars had sealed their spot amongst the elite manufacturers of electric guitars. From this series there is a direct lineage to the entry level Yamaha guitars produced today. One of the first designs to come from there was the Pacifica series, this was a quantum bound for Yamaha Guitars, as it was an instrument designed and prototyped in the American custom shop with direct input from pro players. Once again Yamaha were amongst the forerunners in the introduction of through neck construction, with it's enhanced sustain characteristics and inherent advantages in terms of stability. Today Yamaha purvey a range of electric and bass guitars to face all genres and to suit every pocket, so whether you aspire to the adrenaline fuelled creation of tense rock, the polished sophistication of jazz or anywhere in amidst there is something for you.

In the same way that the SG2000 took the electric guitar earth by storm, in 1977 the dispatch of the Yamaha 'Broad Bass' or BB1200 bass guitar turned the globe of bass guitarists upside down. To this day Yamaha's niche in the firmamentN Originality of bass has been ensured with Herculean session players like Abraham Laboriel and Nathan East playing Yamaha Basses, alongside cutting edge artists such as Billy Sheehan, John Patitucci and John Myung. This coupled with peerless build quality producing the BB basses an instant hit, with Paul McCartney himself playing a BB1200S in the thing 1980's. Jimmy Page, Paul Simon, Bob Seger, James Taylor, John Denver, John Lennon, Paul McCartney, Bruce Springsteen, Brian May, Carlos Santana, Bob Marley, Lee Ritenour, Martin Taylor, Nathan East, Billy Sheehan, Michael Anthony... Once again the developments productive of with these miraculous musicians are put to weal use in the instruments Yamaha make for beginners and intermediate players making for a large playing experience for all.

A brief look at some of the legendary names that have wielded Yamaha guitars and bass guitars gives you an concept of the exalted company you'll be keeping when you buy yours. the tally goes on....'

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